Connecting with journalists can be hard, and it’s only getting harder

Over the past year the number of people working in PR has doubled, while the number of journalists has almost halved.

So, if your campaigns aren’t landing like they used to or your key contacts are no longer sitting at the publications your clients are keen to be featured in, it’s not surprising - but it doesn’t have to be the case going forward… because now you’ve got an ally on the inside: me.

I work with PR companies, communications agencies and in-house press teams to help them build better relationships with journalists, gain insider insight on up-to-date processes & best practice, and receive in-depth feedback on pitches & campaigns material to increase pick up from journalists and coverage opportunities within the media.

“Working with Anya was the best way to kick off 2022. It got the entire team fired up after a tough few years and was useful for both account managers and new starters. Her insights were brilliant, digestible and super practical. We’ve already implemented lots of her advice and see increased coverage because of it.”

- Nadya, PRCOMB

I can work with you and your team in several ways…

I offer a variety of different coaching and consultancy packages, from 1-2-1 sessions for freelance PRs (who receive 10% off all my services) to workshops for an entire agency or a thorough edit of a pitch you’re keen to get big pickup on.

I am also able to put together fully bespoke packages to meet your budget and specific requirements, so if you don’t see an option below that works for you, just drop me a line here and let’s chat.

  • Monthly Team Coaching

    My monthly coaching packages are fully customisable to suit your team and your budget, though they generally include a mix of speed-coaching sessions with more junior team members and feedback sessions with more senior management.

    This potent mix helps them team all rise together, from whatever level they start at, and gives each individual space to ask questions and get honest feedback in an un-intimidating 1-2-1 environment, as well as benefit from uplifting group sessions. Many senior managers also find 1-2-1 sessions with me help them to identify gaps in the team’s knowledge or strategy and manage those they are in charge of more effectively.

    Retainer packages available for 3 months +

    Prices from £444 per month

    Ready to chat?

  • PR x Journalist workshops

    Your team is frustrated. You’ve got a PR strategy, you know what to do - but none of it’s working. Why aren’t publications featuring your brand? What are you doing wrong?

    Want the answers from a journalist?

    All my workshops are bespoke, so whether you’re a team of three or a team of 25, I will work with you and your colleagues to build a session that really answers your questions, gives up-to-date information and insight and revives frustrated teams.

    Book a PR Workshop with me to:

    • Revive and uplevel your team

    • Learn how to build better relationships with journalists

    • Understand the shifting media landscape and up-to-date best practice

    • Ask your questions directly to a journalist - learn what journalists want from your pitch and the new goal posts that we measure quality of content by.

    Prices from £565

    Ready to chat?

  • Email Pitch Clinic

    Want quick, direct feedback on a specific pitch?

    Email it over and I’ll give you granular feedback, including suggested tweaks and wider context on changes.

    Feedback delivered within 12 hours.

    £60 per pitch or £100 for two

    Send your pitch

  • 1-2-1 Power Session

    Looking to secure a new client with brilliant campaign ideas approved by a journalist? Keen to brush up on new best practice post-pandemic? Need training for a new starter or just want some insider insight and a chat with a journalist after several years of struggling to get any time with members of the press outside of an inbox?

    Book a 60 or 90-minute Power Session and get your questions answered in an open, 1-2-1 setting.

    £345 for 60-mins or £495 for 90-mins

    Ready to chat?

I also offer the following services:

  • New starter training

  • Campaign materials review 

  • Support with creating a new client pitch 

  • 1-2-1 sessions for freelance PRs

Please note, as I am a full-time journalist I am only able to take on a limited number of consultancy clients per month. This helps me provide you with better, more dedicated support, but does mean that I get booked up quickly so please be mindful when getting in touch ahead of a launch or key event.

Got any questions?