Hello, I’m Anya!

I’ve been a freelance journalist and editor for over 10 years, and have worked for a wide variety of the UK’s top publications. Think: Red Magazine, Glamour, Tatler, Good Housekeeping, Mail on Sunday, Telegraph, The Evening Standard, Conde Nast Traveller, The Sunday Times, STYLIST and so many more.

I’ve been lucky — and hardworking — enough to work with some wonderful journalists both in-house and on a freelance basis from overpriced, artisanal coffee shops (if you know any good ones, please let me know!).

Why is this relevant? Well, it means that I am perfectly placed to give my clients insider insight, up-to-date best practice and relevant advice from my journalist pals to create a potent formula for getting more coverage across your business.

I started coaching brands, and offering consultancy to PR agencies (I’ll talk a little bit more about that below), around five years ago. I kept seeing brilliant brands pop into my inbox, but with limited time, and hundreds of other emails flooding in too, I wasn’t always able to give every pitch the attention it deserved. So, I decided to start coaching small businesses and start-ups who were on a mission to get noticed in a journalist’s inbox and secure more press coverage but had a limited PR budget (PR agency fees often start at £2000+ a month) and little to no past experience.

My coaching clients have been featured in Harper’s Bazaar, The Sunday Times, Red, Elle UK, Vogue, Forbes, Business Insider and all sorts of other publications, both online and in print. This coverage has also led to some incredible opportunities, like podcast, radio and TV opportunities, as well as collaborations with other brands and an increase in clients or shoppers. In fact, one of my past clients now stocks her products in John Lewis and in Selfridges, all thanks to the power of PR.

I set up consultancy for PR agencies, communications companies and in-house press teams a year or so after my 1-2-1 coaching. I noticed that more and more PRs were coming to me frustrated at the reduction in responses their emails were getting. Their teams were demotivated and they were keen to understand how to build better relationships with journalists that were fruitful for both parties, they just were at a loss as to how and their clients weren’t letting up on the pressure.

I now work with PRs in a range of different ways, from creating bespoke workshops that deliver relevant information and insider insight in an engaging format to working with new starters on a 1-2-1 basis or giving snappy email feedback on a specific pitch that didn’t get the pick-up you expected or is linked to a pivotal campaign.

Not only has this arm of the business helped me interact with PRs in a more effective way, it has also helped many agencies revive their teams, create more effective campaigns and pitches and increased their volume of coverage.