Want more press coverage?

I help brands build better relationships with journalists

Whether you’re a small business or PR agency

An experienced journalist, PR coach, and workshop leader. I partner with dynamic individuals, teams, businesses, and brands, to build exciting PR strategies for them or their clients.

I’ve been an editor and journalist for 10+ years. That means I know what publications and journalists want from a pitch. I understand how to build a PR strategy that works for you. And I have experience that will get you noticed in a journalist’s inbox. 

Depending on who you are, and what your aims are, I offer different services tailored to support you in achieving your goals. Read on to find out how I can support your growth.

 

I’ve worked with…

 

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Learn how to pitch in just 60-minutes

My 60-minutes to pitch package can be downloaded immediately so that you can get pitching as early as today. All you need is a spare hour and I'll teach you how to pitch the press through my five-step formula.

  • “Working with Anya was the best way to kick off 2022. It got the entire team fired up after a tough few years and was useful for both account managers and new starters. Her insights were brilliant, digestible and super practical. We’ve already implemented lots of her advice.”

    Nadya, PRComb

  • “I’ve been meaning to message to say thank you so much for the training. I thought it was absolutely brilliant. Clear, concise and super informative. I feel much more prepared to conquer the world of press now, so fingers crossed for positive responses! Big thank yous again for your generosity and kindness."

    Amy Frith, Base Skincare

  • “‘We found the session with Anya a very helpful refresher on pitching best practice, as well as offering fresh insight on editorial policies that clients need to be made aware of. Getting a video of the training was a great help too, as the team have been watching this back (and we can share it with our new starters too). Really felt like it made the session even better value for money.”

    Cheryl, Head of Digital PR

  • “​​My session with Anya was so helpful, she gave me some great tips on writing a press release and what journalists are looking for. Anya's preparation for the session was really thorough and it was clear she really cared about helping me. I have lots of fab tips to get to work with and I am sure they will help me hugely in my PR journey!”

    Charlotte Wakefield, Woven Form

  • “We run an SEO agency and have previously organised many training workshops to help our PR and Link Building efforts, but our workshop with Anya was the first one that we have had from the perspective of a journalist themselves! The session was packed full of actionable tips, insights and feedback that our team were able to implement the day the session finished. Hearing insights from a journalist such as Anya first-hand has helped boost the team's confidence and we've been seeing better results and higher response rates from our outreach campaigns.”

    Charlie Clark , Minty Digital

  • “I’ve known for years that my business would benefit from PR, but I always believed I didn’t have the skills or time. Working with Anya across six months was so enlightening and also boosted my confidence, not only across reaching out to the media, but across all areas of my business and really helped me to see myself as an expert in my field and believe in myself better. As well as this, I also achieved some wonderful pieces of press coverage and as a result have been able to collaborate with some well-known brands and also charge more for my services. I learned more than I thought I would and now really enjoy the process of PR, rather than finding it intimidating or a chore. Thank you, thank you!"

    Jenna Luke, Selfie Services

Consultancy for PRs

I have been working with PR agencies, communications companies, in-house press teams and freelance PRs for over five years, helping them to build better relationships with journalists, see higher email open rates and maximise coverage opportunities using my insider insight and up-to-date info on the ever-changing needs of the press. All consultancy options are bespoke. 

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PR Coaching For Brands

Press coverage for your brand can help catapult you into exciting opportunities, increased sales and greater credibility among decision-makers. I’ve been working with start-ups and small brands just like yours, with limited or no prior knowledge of PR, for over five years to help you understand the pitching process, create a PR toolbox and design an easy-to-follow strategy to secure yourself press coverage without having to spend thousands on an external PR.

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